Suggested reading: From Candy Sales to Committed Donors: A Guide to Financing Christian Schools

I am persuaded that a church-sponsored school can shortchange itself when it sets tuition rates below the school's cost per student, because then those parents who are able and willing to pay the full cost of their child's education (if they knew what that cost was), don't. But when tuition fully reflects the per-student costs — carefully assessed and forthrightly communicated — more parents will pay what it actually costs to educate their child, recognizing the fundamental fairness of doing so. Then the funds made available from the congregation and individual donors can be directed more efficiently to meeting the gap between tuition and ability to pay in cases where a child would not be enrolled without financial support.